Yu Televentures appoints Micromax’ exec Shubhodip Pal as COO

Yu Televentures appoints Micromax’ exec Shubhodip Pal as COO

Yu Televentures today announced that it has appointed Shubhodip Pal as its new chief operating officer (COO). Pal was previously the chief marketing officer of Micromax Informatics, the company which backs the smartphone brand.

The new appointment will enable Pal to “help build engaged communities and closely work with developer’s community”. He will be replacing Amarinder Dhaliwal. The company said that Dhaliwal has left his position to explore some new opportunities.

Yu Televentures Shubhodip Pal

Micromax’ Shubhodip Pal now with Yu Televentures

“As YU opens a new chapter in its growth trajectory, we are excited to have Shubhodip back with us and welcome him on board,” says Rahul Sharma, founder of Yu Televentures, in a statement. “He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results.”

Pal has over 19 years of consumer marketing experience in launching, building and managing brands. He began his career in 1997 with Samsung India Electronics and worked with some other multinational companies like ABN AMRO and Hewlett-Packard before joining Micromax in December 2012.

“I had a great time defining Micromax back then and now with YU, the opportunity is even more exciting, and I believe the kick of creating something new is the biggest motivation for one to work,” Pal said.

New Delhi-based Yu Televentures started its operations with the launch of the Yu Yureka smartphone in December 2014. Apart from merely focusing on smartphones, the company brought a fitness wristband, healthcare monitor and a Bluetooth speaker in the past. But for the future, it is aiming “to create an ecosystem of connected devices”.

Pal’s appointment comes amid the slower growth of Yu devices in the market. The company launched its Yutopia flagship late last year that faced stiff competition from high-end offerings by Lenovo, OnePlus and Xiaomi. Also, some of its users are criticising for the delay in releasing the promised Android Marshmallow update for its handsets.

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