Xiaomi sells over 2 million smartphones in 12-hour Mi Fan Festival

Xiaomi sells over 2 million smartphones in 12-hour Mi Fan Festival

Xiaomi has announced that it has sold over two million smartphones in its 12-hour Mi Fan Festival. With this success, the Chinese company generated RMB 2.08 billion (approximately $335 million) revenue.

In a series of tweets, Xiaomi’s Global Vice President Hugo Barra said that it broke a Guinness World Record of most phones sold online in 24 hours with selling 2.11 million smartphones.

Elaborating the sales during its Mi Fan Festival, Barra revealed that Xiaomi sold 403,000 Mi Power Banks, 336,000 Mi Headphones, 247,000 Mi Power Strips, 208,000 Mi Bands, 79,000 Mi Wi-Fi, 45,000 Mi Smart Scales and 38,600 Mi TVs in addition to Mi smartphones.

This time, the Mi Fan Festival was staged in India, Indonesia and Malaysia and the company chose just some online channels to make its devices available to the public.

Particularly in India, Xiaomi recently expanded its business with partnering Snapdeal and Amazon alongside selling its devices online through Flipkart. It also sell its devices offline in the country through Airtel stores and The Mobile Store outlets.

The new sales figure suggests that Beijing-based Xiaomi, which started its business as a small enterprise in 2010, has a potential to compete against some of the leading smartphone vendors in the global markets. However, it presently operates just in a handful of Asian markets and recently launched Mi.com online store in the US only for selling its accessories in the oversea markets.

Xiaomi had sold over 61 million smartphones last year and is aiming to reach 100 million this year. Furthermore, it had sold 720,000 smartphones just during China’s Singles Day sale in November last year.

Categories: Smartphones