Chinese smartphone brand IUNI, which means “I am unique”, is in a move to compete Xiaomi Mi4 with its U3 flagship smartphone. With all high-end specifications, the IUNI U3 coming to China on August 26 to take on its hometown competitor.
The Android 4.4 KitKat running IUNI U3 will feature a 5.5-inch display with 1,440 x 2,560 pixels (QHD) resolution, which would give similar results as found on the recently launched LG G3 and Oppo Find 7.
According to Gizchina, the U3 smartphone is expected to be the first smartphone with a MediaTek MT6595 chipset to give high-end processing power alongside maintaining affordability. In addition, there is an expectation of dual-SIM support with 4G LTE connectivity.
Though there is no detail available on the part of its official price tag, the IUNI U3 is speculated to be priced around 1999 Yuan (approximately Rs. 20,000). At this price point, the U3 would make things difficult for Xiaomi Mi4 and other flagship smartphones which are currently quite popular for their price efficiency.
In comparison to the IUNI U3, Xiaomi Mi4 has a 5-inch 1080p (full-HD) display, 2.5GHz quad-core Qualcomm Snapdragon 801 processor, 3GB RAM, 16GB or 64GB storage options, 13-megapixel rear camera and an 8-megapixel front camera. The smartphone flaunts a steel built frame and supports customisable back panels with wood, fabric and leather material.