Vodafone on Monday expanded its 4G network by launching in Kolkata. The new launch follows the initial rollout of Vodafone 4G services in Kerala and Karnataka.
To deliver high-speed access, Vodafone India has started rolling out its 4G network in major business and residential corridors of Kolkata that include places such as BBD Bag, Park Street, Alipore, Ballygunge, Salt Lake Sector 5 and Airport. The operator is set to complete the rollout across all parts of the state by June 2016. “We are delighted to launch our high-speed 4G services in Kolkata for our customers to experience the most advanced wireless broadband experience available across the globe today,” says Naveen Chopra, chief operating officer, Vodafone India, in a press statement.
“4G has the potential to revolutionize the mobile experience through powerful innovation that impacts how we work and live. Vodafone’s global expertise and experience of launching 4G across 20 countries gives us a better understanding of this technology and the needs of the 4G customer.”
Vodafone 4G services in Kolkata are available through 1800MHz band that has optical fibre backhaul. The operator is giving away an unlimited movie access for first three months to persuade subscribers. Further, it is offering free upgrade to existing Vodafone subscribers as well as 100 percent additional data to all 4G RED subscribers for three months. Additional data is also available on 1GB 4G recharge packs for one month.
Kolkata is one of the significant growth markets for Vodafone India. Anand Nripendra Sahai, business head — Kolkata and Rest of Bengal circles for Vodafone India, says that the state contributes around 25 percent of total revenues, growing at an annual rate of over 45 percent.
“Beginning with key business and residential corridors, we will soon expand our 4G services in a phased manner to launch 4G across the city of Kolkata by June 2016,” Sahai said. “We will continue to pursue our customer centric strategy of catering to the evolving needs of retail and enterprise customers for better and smarter solutions for both voice and data.”
Subsidiary of Vodafone Group Plc, Vodafone India invested over Rs. 900 crore in 2015 to expand and modernise its existing presence in West Bengal. It already has 178 Vodafone stores that include 28 large retail format and 150 mini stores.
After Kolkata, Vodafone 4G services are set to be rolled out across other major metro cities. These include Bengaluru, Delhi and Mumbai where the new services are speculated to be launched in March 2016.
Last week, Vodafone started rolling out its 4G-ready SIM cards in Delhi-NCR region. That was emerged as the first step to enable high-speed access in the capital city to take on competing telecom operators like Bharti Airtel, Aircel and Reliance Jio.