Twitter’s Periscope now has over 10 million registered users

Twitter’s Periscope now has over 10 million registered users

Twitter’s Periscope, the live video streaming app that was launched just four months ago, has now surpassed the milestone of 10 million registered users. The new announcement makes the competition tougher between Periscope and Meerkat as both are already strongly competing against each other.

CEO Kayvon Beykpour reveals that as of last week, Periscope is getting over 40 years of video watched per day from Android and iOS. This not only suggests how the service is getting bigger but also reflects that how successfully broadcasters are getting more time watched on their broadcasts. Moreover, it shows that viewers are actively participating in a Periscope video stream and getting directly engaged with broadcasters.

Kayvon, who leads a small team of 23 full-time employees, says that time watched on Periscope serves as a “proxy for active user growth.” It does not suffer from the limitations of metric like daily active users or monthly active users, he claims.

Periscope time watched per day

Periscope time watched per day

It is worth noting that the lifetime of content does not include the time from Periscope.tv site. However, the service is in development to add its tracking to give users a more precise data on the total time watched.

“Most importantly, we want Periscopers to know and feel that they’re contributing to a growing ecosystem. And we want people to know that the Periscope team is measuring itself in a way that aligns with the value that the community gets from Periscope,” Kayvon concludes.

Twitter acquired Periscope in March, and following the acquisition, its app was released to take on Meerkat, which is another popular live video streaming app. Although Periscope app was initially exclusive to iOS, it recently debuted on Google’s Android.

Categories: App News