As text isn’t helped Twitter to grow in the vast world of web services, it has now opted for GIF to create a new animated space. The microblogging network is set to add a dedicated GIF button to let its users find some of the interesting GIFs for their tweets as well as direct messages.
To enable GIF search, Twitter has partnered with GIPHY and Riffsy. It claims that already over 100 million GIFs are being shared on its platform and thus there is a need to move towards the same direction.
You’ll be provided the new GIF button to let you quickly search and browse a large library for some animated images. Twitter says that the library will have some popular categories to ease searches for your required GIFs, but you could also use keywords to find some of the best ones from the collection.
The GIF button will be available between photos and polls options in the existing tweet window and will also enable animated images in direct messages. GIF search will roll out on Twitter for iOS and Android and twitter.com over the next few weeks.
In addition to GIFs, Twitter is now allowing you to capture and share videos right from your direct messages. This new feature is rolling out on Android and iOS for worldwide Twitter users.
The arrival of the new GIF and video sharing features might help Twitter expand its presence. Jack Dorsey-led company is facing a tough competition from Facebook with its almost a flat user base of 320 million users.
Of the total number of Twitter users, 80 percent are from mobile devices. Therefore, it makes sense for the company to give priorities to mobile users and enable new features for Android and iOS devices.
Last month, Twitter announced Periscope integration to allow live video broadcasts directly in its timeline. That was also a step to move away just from supporting text on its platform.