Twitter has just announced that it is rolling out a new timeline feature. This new feature is designed to serve you not all the latest but some of the best tweets.
To enable the new feature and to provide you relevant tweets, Twitter has implemented an algorithm that takes information like who you follow and what you engage with. This helps providing you some interesting tweets when you open Twitter after being away for a while.
The relevant tweets are available at the top of your timeline to get all your focus right when you enter the world of microblogging, similar to the previously added ‘while you were away’ feature. But of course, you’ll still be able to view all the latest tweets from the accounts you follow just below the relevant ones. You can also use the pull-to-refresh function to bring all new tweets at the top.
Twitter will add ‘Show me the best Tweets first’ option in the timeline section of the settings menu in the coming weeks. This new option will enable the new feature on your timeline.
Aims to enhance engagement of existing users
The addition of the new timeline feature is aimed to enhance the engagement of existing users on Twitter. “We’ve already seen that people who use the new feature tend to retweet and tweet more,” writes Mike Jahr, senior Engineering Manager, Twitter, in a blog post, “creating more live commentary and conversations, which is great for everyone.”
Also, to please brands
Apart from enhancing engagement among users, Twitter is set to please brands like SMB and some large brands that want to receive engagements on their tweets through the new feature. It would also make users stick to the microblogging platform at the time of some live events.
Twitter confirms that the new update will bring any change for promoted tweets and promoted accounts. Moreover, tweets on third-party apps won’t be affected.
You can check the arrival of the new timeline feature on your Twitter for Android or iOS app today. But for the desktop or the Web version, you’ll have to wait for some more time.