Telenor India appoints Sharad Mehrotra as new CEO to expand presence

Telenor India appoints Sharad Mehrotra as new CEO to expand presence

Telenor India on Monday announced that it has appointed Sharad Mehrotra as its new chief executive officer (CEO) to expand its presence in the country. The new development comes days after the operator transformed from Uninor to Telenor.

Mehrotra will succeed Vivek Sood who has now been appointed as executive vice president and chief marketing officer in Telenor Group. The operator notes in a press statement that both the new appointments will be effective from November 1.

“I am pleased to welcome Sharad as CEO of Telenor India. He has extensive knowledge about the Indian telecom market, and international experience from other Telenor operations,” said Sigve Brekke, President and CEO of Telenor Group. “I am confident that he will return to India with strong ambition to further develop the company as a profitable operator, and the preferred choice for the mass market.”

Prior to be appointed as the CEO, Sharad was CMO of Telenor Myanmar. He was responsible from the successful launch of Telenor’s mobile services in the region and was the man who positioned Telenor Myanmar as the country’s most visible brands, adding more than 10 million customers and establishing over 50,000 points of sales. He also served as head of Telenor Group’s Asia distribution program driving synergies and scale.

“India is one of the most competitive mobile markets in the world, and Telenor India has rapidly grown into a top position in the areas where we operate,” says Sharad Mehrotra, incoming CEO of Telenor India. “I look forward to work with Telenor India’s passionate and highly dedicated team to continue being best on basic services and deliver internet for all.”

Vivek has more than 22 years of experience with companies such as Tata AIG Life Insurance, Hutchison Telecom and Tupperwear India. He also worked as CEO of Grameenphone, the largest mobile operator in Bangladesh, for two years. Before joining Grameenphone, Vivek served Uninor as the chief financial officer.

Last week, Telenor announced its partnership with Shriram Life Insurance and MicroEnsure to offer free life insurance cover to its existing 47.55 million as well as new subscribers across six circles in the country.

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