Sony starts local manufacturing of BRAVIA TVs in India

Sony starts local manufacturing of BRAVIA TVs in India

Sony today announced that it has started local manufacturing of BRAVIA TVs in India. The Japanese company has partnered with Foxconn-owned Competition Team Technology in Sriperumbudur, Tamil Nadu to begin production of its LED TVs.

The company says that it will start manufacturing two of its Android TV models in the initial stage and the first shipment commences starting today. Moreover, it says that the decision has been taken post reviewing all aspects of its manufacturing operations, market situations and other factors.

Sony BRAVIA TV

Sony BRAVIA’s Android TV

On announcing the new development, Kenichiro Hibi, Managing Director, Sony India, said:

“India has been an important strategic market for Sony and this development underlines our continued commitment to this market as well as our alignment with the Government of India’s ‘Make in India’ program. We see huge potential in the TV business as conversion from CRT TV to LCD TV by Indian customers is expected to accelerate over the next few years. There is also very high demand for technologically advanced products such as 4K and our newly launched Android TVs. Keeping in mind this buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future.”

The BRAVIA range is claimed to be the highest selling category. Sony generated total sales of Rs. 10,600 crore in the financial year 2014, and television sales contributed 40 percent to the overall sales.

Last month, Sony launched its BRAVIA range of Android TV lineup in India with a starting price of Rs. 69,900. The Android TV range is powered by MediaTek chipsets and runs on Android 5.0 Lollipop operating system out of the box.

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