Snapchat to soon serve ads

Snapchat to soon serve ads

Three years after being as an ad-free platform, Snapchat will soon serve ads to monetise its user base. The startup co-founder and CEO Evan Spiegel confirmed the debut of first ads on the ephemeral messaging platform at an interview at Vanity Fair New Establishment Summit in San Francisco on Wednesday, reports The Wall Street Journal.

Stanford University passed, 24-year-old Spiegel said that the ads will appear as messages within the Snapchat Stories feature, in between the photos and videos shared by users. The ads will not be targeted to individual users based on their preferences and users will have the option to read them or skip to their content.

Spiegel stated that the company will not share any user data with the advertisers and marketers for serving ads on the platform such as Facebook and Google as the ads will not be based on user tastes. This means that Snapchat ads will only be the source of revenue generation for the company which recently got $10 billion valuation.

The time frame for the roll out of ads on Snapchat was not announced at the interview but Spiegel hint that they will “soon” be available within the stories.

Snapchat provides users an ephemeral messaging platform where users can send messages to their friends which disappear in seconds after they being viewed. But contrary to one-to-messages, there is Snapchat Stories feature, within which the startup is looking to serve ads, which holds messages for an entire day and these messages can be viewed by several other users for multiple times.

Snapchat, with 100 million active monthly users, was earlier in news for its acquisition by Yahoo. However, the new move to serve ads would help the startup in generating its revenue through marketers.

While Snapchat is gaining popularity in the worldwide markets, Facebook, Instagram and Microsoft also recently joined the world of ephemeral messaging with releasing their Slingshot, Bolt and WindUp apps, respectively. The new move by the market leaders could make things difficult for the startup, which was co-founded by Evan Spiegel, Reggie Brown and Bobby Murphy in 2011.

Categories: App News