Samsung set to open VR studio in New York City

Samsung set to open VR studio in New York City

Samsung is all-set to open its first VR studio in New York City, US. The company made the new announcement at the Sundance film festival in Park City, Utah.

The new VR production studio would be launched from an existing Samsung office, CNet reports. The Korean giant would showcase new virtual reality (VR) experiences through a specialised marketing team that is said to be available at the studio itself.

Apart announcing the details about the VR studio, Samsung also revealed that it has partnered with the Sundance Institute. This new year-long partnership is expected to be aimed at producing new VR content.

Samsung already has its Gear VR headset to deliver VR content through its flagship Galaxy series models. The headset, which was co-developed through Facebook-owned Oculus team and Samsung innovators, was just went on sale in India and some other initial markets.

Samsung VR studio in New York City

Samsung Gear VR to get new content through a VR studio from New York City

“One of the biggest trends and themes for 2016 is virtual reality,” says Marc Mathieu, chief marketing officer at Samsung Electronics America, in a press statement. “At Samsung, we are making VR more accessible by partnering with the best in the industry to deliver a growing library of engaging, rich content for our Gear VR which is all made possible by our latest Galaxy devices.”

To help catering the limited VR space

VR headsets are not new to the market that saw some of the most affordable offerings like Google Cardboard or the most luxury ones such as Oculus Rift. But content is so far limited for the VR space.

Samsung showcased the world premiere of the first VR comedy short “Interrogation” at the film festival. The short starring Rob Huebel and Paul Scheer was produced by a team from comedy website Funny or Die.

In the recent past, Samsung also announced the Gear Indie “There in 60 Seconds” contest. This was aimed to bring filmmakers on the front foot to kickstart the development towards the VR world.

Samsung might use the new studio as a place to pool all its efforts for developing some fresh VR content. This would not only become a fruitful move for the company that already leads the smartphone market but also help filmmakers and producers who are eager to develop new experiences.

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