Samsung to launch two mid-range smartphones in India this month
Apart from the launch of Galaxy Note 3 and Galaxy Gear, Samsung India is also in plans to launch its two mid-range smartphones in the country this month. The Korean manufacturer is set to beat some Indian contenders including Micromax and reportedly bring two new mid-range Galaxy series smartphones.
As per a report by PTI, Samsung will launch two of its smartphones in India with having below Rs. 15K price tag. With the new mid-range smartphones, the company is aiming to raise its market shares from the Indian market. In an interview with the news agency, Vineet Taneja, Country Head, Samsung Mobile said;
“We will be launching two new smart phones priced for the mid-segment market. Every phone from Samsung will have nine vernacular language options.”
However, the executive has not revealed any further detail on the part of pricing of both the smartphones but both are said to be in a range between Rs. 5,000-15,000. These new smartphones will offer access to content and applications in some regional languages, including Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi and Gujarati.
Taneja revealed that the company is focusing on the mid-end to high-end smartphones with dual-SIM support across the all considering the high demand.
As per the news report, Samsung would launch the newly announced Galaxy Ace 3 and Galaxy Express as the new mid-range smartphones. The manufacturer is undoubtedly earning high in the global market but in India, some domestic vendors including Micromax and Karbonn are making the market tougher to earn huge profit. By taking the current market situation in mind, Samsung is set to bring its new mid-range smartphones in the market. On the consumer’s point, the new mid-range smartphones will add more options against older available smartphones in the same segment.