Samsung on Tuesday announced the launch of its SUHD TV range in India with a starting price of Rs. 3,14,900. The new range runs on Tizen OS and seems to be designed to compete against the recently launched Super UHD TVs by LG.
The new range of SUHD TVs feature Nano Crystal technology and has built-in SUHD remastering engine. In addition, there is curved design to provide real life-like viewing experience.
Samsung has provided Tizen OS on each of the Super UHD TV models that provides a bouquet of Smart TV features that includes an all-new Smart Hub interface and smartphone connectivity. Users can wake up using Briefing on TV and can control the functions through voice commands.
With built-in nano-crystal semiconductors, Samsung’s SUHD TVs offer an advanced viewing experience. There is Nano Color technology to deliver up to 64 times more color experience than conventional TVs, whereas Nano Brightness brightens up to 2.5 times usual images and Nano Contrast generates up to 10 times better contrast.
Samsung has provided its Chamfer bezel design on the SUHD TVs and there is Shirring textured finish to impress buyers. The curved form-factor on televisions was originally launched in 2013 but it has now been enhanced to result more realistic impression.
On announcing the launch, Alok Pathak, Head-Retail Sales, Samsung India Electronics, said:
“Samsung has set a new industry standard for the best picture quality available today. As the first ‘S’ branded TV, Samsung’s SUHD TV is designed to offer an outstanding viewing experience with sensational picture quality, seamless interaction and ultra-stylish design. We will continue our innovative heritage and push the boundaries of the home entertainment experience to new possibilities.”
The Samsung SUHD TV 165.1cm (65-inch) comes with a price tag of Rs. 4,40,900, while the Samsung SUHD TV 139.7cm (55-inch) is priced at Rs. 3,14,900. Both the TV models are already available through Samsung Smart Plazas and leading consumer electronic stores across India.