Samsung, Google, Aircel join to promote Internet adoption amongst women in India

Samsung, Google, Aircel join to promote Internet adoption amongst women in India

Samsung, Google and Aircel today join their hands together to promote Internet adoption amongst women in India. With the new partnership, handset maker Samsung and telecom operator Aircel will closely work with Google on its Helping Women Get Online (HWGO) to encourage Indian women towards Internet operations.

In a press statement released on Wednesday, Samsung says that “the partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives.”

Samsung and Google will jointly provide Internet awareness sessions across the country to increase awareness of Indian women on Internet usage. This will be done through Samsung smartphones powered by Aircel data, the statement said.

On announcing the partnership with Google and Aircel, Asim Warsi, Vice President, Mobile & IT, Samsung India, said:

“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere.”

Samsung is set to provide its smartphones to the trainers who will train during HWGO activations, whereas Aircel will bundle its data access on all those smartphones. This joint effort will enable the trainers to demonstrate the ease of using the Internet for various purposes.

To maintain continuity from the training sessions, Samsung facilitators will be available at each activation platform to give hands-on experience to women on how to use internet on a mobile platform.

Commenting on the new move with Google and Samsung, Anupam Vasudev, Chief Marketing Officer, Aircel, said:

“Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it.”

Apart from hosting training sessions, Aircel will bundle free 500MB data access for up to 6 months with select Samsung smartphones to encourage women to go online.

Expressing views on the strategic partnership with Samsung and Aircel, Sandeep Menon, Director Marketing, Google India, said:

“Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online.”

Google introduced its HWGO campaign in November last year with an aim to empower Indian women by enabling them to use the Internet. The search giant took the step to start HWGO campaign to address the fact which was reported in June 2013 i-cube, IMRB data that only 1 in 3 Indian women access the Internet.

Under the campaign, Google is set to set up Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low-income groups.

Categories: Internet