Sachin Tendulkar invests in IoT startup Smartron India

Sachin Tendulkar invests in IoT startup Smartron India

Cricket legend Sachin Tendulkar has invested an undisclosed amount in Smartron India, a startup that develops Internet of Things (IoT) products. 42-year-old Tendulkar has also become a brand ambassador of the startup to promote its presence.

The new development emerges ahead the launch of a new range of smart devices and IoT products by Bengaluru-based Smartron. These new offerings will be targeted at consumer and enterprise markets and will be available starting the first quarter of the financial year 2016-17.

“Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive,” said Tendulkar. “We need to support brands that are ‘designed and engineered in India’ by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

Smartron has been operating as one of the first IoT startups in the country since August 2014. It is headed by Founder and Chairman Mahesh Lingareddy, who also co-founded Soft Machines Inc., a US-based semiconductor company that has its presence in India, Russia and the US.

“We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations,” Lingareddy said.

Smartron is aiming to build a global product brand from India. It has its R&D centres in Hyderabad and Bengaluru in addition to supporting teams around the world.

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