Ringo app launches cheap local calling service in India to take on Skype
Ringo mobile app has been updated to offer cheap local calling service in India. The peer-to-peer voice calling app is aimed to take on VoIP clients like Microsoft’s Skype and Google’s Hangouts with its native technology that uses a telecom network to offer local calling at an as low price as Rs. 19 paise per minute.
Directi, which is the company behind Ringo, claims that it is “one of its kind app in India” that allows users to make calls even if the recipient does not have the app installed. Instead of using data or the Internet, the app uses telecom networks to enable local voice calling in the country.
The Mumbai-based company says that the standard rate of 19 paise on Ringo is 90 percent cheaper than most carriers and 25 percent lower than most of the popular voice calling apps on smartphones. This shows that the company is aiming to counter all the widely used mobile apps that offers Internet-based voice calling support, including Skype, Hangouts and WhatsApp.
“Our vision has been to make calling across the globe simple, seamless and low-cost for the masses. Our local calling service is not only the cheapest in India right now, but it is also free of typical telecom-related hassles such as STD charges and differential pricing,” said Bhavin Turakhia, CEO and founder of Ringo, in a press release. “In a country where 3G penetration is not fairly high throughout, we also have a strong edge over Internet telephony apps, as Ringo calls do not use data, and are comparable in price.”
Apart from simply offering cheap local voice calling rate, Ringo offers 50 minutes of free talk time to every user who installs the app for the first time and 50 additional minutes for referring to friends. The company has additionally added an option for other apps to list their offers with Ringo app.
Ringo app does not use talk time, but requires a credits made through an online payment. The credits do not carry any expiry date, unlike the ones offered by telecos in the country.
Directi says that it buys bulk minutes through aggregators to enable cheap local calling experience on Ringo app. These minutes are transferred to users through a conference bridge that is based in Mohali, Chandigarh. “Our aim is to become a smart, one-stop calling solution for people across the globe, and local calling in India is certainly our biggest step in that direction,” Turakhia added.
Ringo app is available for free download on mobile devices running on iOS, Android and Windows Phone.