To meet the demand for affordable transportation solutions and to overcome traffic hurdles, Ola and Uber have kick-started their bike taxi pilots in India. Both the companies have introduced their new pilot programmes in Bengaluru.
Uber brought its UberMoto programme in Thailand last month that enabled the new model, not just for the San Francisco-headquartered company but also for Tiger Global-backed Ola.
“We are excited to launch the pilot of Bike Taxis in Bangalore today,” says Pranay Jivrajka, chief operating officer, Ola, in a statement. “This will help users get to where they want to be within minutes, especially in traffic prone cities like ours. We expect significant demand in the pilot phase and we will continue to scale this service up in the coming weeks to cover more areas in the city and serve more users.”
To ensure safety the passengers, Ola and Uber are providing helmets. The companies have also enabled their app-based SOS feature as well as GPS-powered live tracking functionality.
“At Uber, our goal is to provide safe, reliable and affordable transportation at the tap of a button,” said Amit Jain, president of Uber India. “UberMoto will help passengers get to where they want to go more quickly and at a lower price — and with less congestion over time.”
Ola and Uber aren’t the only contenders in the bike taxi market. Startups like Baxi and M-taxi are already offering two-wheeler sharing on their services.
Analysts believe that the new bike taxi model will help to cater the demand of commuters in traffic-congested areas across India. However, this wouldn’t replace or adversely affect the growing demand for four-wheeler cabs among Indians.