Nokia, the undoubted once leader of mobile industry has today announced its interim report of the first quarter, 2013. However, Nokia was a leading player in the mobile phones but now the Finland based company is losing its shine in present market due to the cut throat competition. As a saviour, Nokia came up with the Lumia series smartphones which shows impressive gain in sales as well as in maintaining the company’s name among other competitors.
According to the official report by Nokia, the Finnish manufacturer has shipped 5.6 million Lumia smartphones during the first quarter of the year 2013. With 5.6 million sales record, Nokia has gained by 27 percent quarter-on-quarter Lumia series shipment, which was earlier recorded as 4.4 million in the previous quarter.
Though Nokia gained in the smartphones market with more shipments of the Lumia series than the previous quarter, the company unable to gain in other basic and feature phones segment. As per the report, Nokia shipped 55.8 million units of feature phones during the first quarter of the year 2013. Considering the quarter-on-quarter record, the shipment volume is decreased by 30 percent.
Coming towards the net sales of the company, the net sales of devices and services by Nokia during the first quarter is recorded as EUR 2.9 billion, with a decrease of 25 percent quarter-on-quarter.
Commenting on the results, Stephen Elops, Nokia CEO, said;
“At the highest level, we are pleased that Nokia Group achieved underlying operating profitability for the third quarter in a row. While operating in a highly competitive environment, Nokia is executing our strategy with urgency and managing our costs very well. We have areas where we are making progress, and areas where we are further increasing the focus. For example, people are responding positively to the Lumia portfolio, and our volumes are increasing quarter over quarter. Nokia Siemens Networks delivered another strong quarter and contributed to an overall improvement in Nokia Group’s cash position. On the other hand, our Mobile Phones business faces a difficult competitive environment, and we are taking tactical actions and bringing new innovation to market to address our challenges. All of these efforts are aimed at improving our financial performance and delivering more value to our shareholders.”
The results are clearly showing that the step of bringing up the Lumia series smartphones has proven appropriate results. But on the other side, with aiming at smartphones market, Nokia started losing from the feature phones and basic phones market which was earlier solely captured by the company. Nokia still having its Asha series and some other newly launched basic phones to be as aces for the gain in the present quarter.