Mozilla Firefox gets default Yahoo Search under five-year strategic partnership

Mozilla Firefox gets default Yahoo Search under five-year strategic partnership

Mozilla and Yahoo today announced their five-year strategic partnership. Under this new partnership, Firefox web browser will replace Google Search with Yahoo Search as its default search provider.

Mozilla has been in partnership with Google since 2004 to provide users Google Search as the default search provider on its Firefox web browser. But now, the company evaluated its search partnerships and has considered Yahoo as its new partner.

“In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web,” Mozilla CEO Chris Beard said. “In the end, each of the partnership options available to us had strong, improved economic terms reflecting the significant value that Firefox brings to the ecosystem. But one strategy stood out from the rest.”

The new move will make a switch to Yahoo Search as the default search provider on Mozilla Firefox across mobile and desktop. This new search provider will be first available to Firefox users in the US in December and will reach to the global users in early 2015.

“Our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015. The interactive and integrated experience also better leverages our world-class content and personalization technologies,” Yahoo CEO Marissa Mayer said.

Yahoo will additionally provide Firefox users Do Not Track support and its modern interface will be available to the end-users for their search experience.

The transition of default search provider does not mean that Firefox will no longer have Google or any third-party search support. In fact, Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be available as the alternate search options to the users.

Apart from switching to Yahoo Search, Mozilla is adopting a local approach to provide users a localise search experience. This approach will make Yandex Search as default search provider for Firefox in Russia while Baidu will continue to be the default search engine in China.

With these new changes, Firefox web browser now has total 61 pre-installed search providers across 88 different language versions.

Moreover, Google will continue to power Safe Browsing and Geolocation features of Firefox.

Categories: Internet