MobiKwik ‘Lite’ enables cashless transactions without email integration
In the ongoing advancements to limit cash trades, MobiKwik on Monday launched the MobiKwik ‘Lite’ in India. The new app is targeted to ease cashless transactions and help unorganised retailers and shopkeepers in receiving payments through mobile devices.
The MobiKwik ‘Lite’ is the lighter version of the original mobile wallet that is already taking on Paytm and SBI Buddy. Comes under 1MB size, the app is claimed to deliver work smoothly even on EDGE connections. It is also notably one of the first mobile wallets that works without requiring an email account — simply using a mobile number.
“To bridge the gap between India and Bharat, we have launched MobiKwik Lite,” said Bipin Preet Singh, co-founder, MobiKwik. “By the end of this week, the app will be available in all major Indian languages and soon.”
The latest MobiKwik app can be downloaded by giving a missed call from an Android smartphone. Once the call is made, a link to download the app will be sent. This link, instead of pushing to Google Play Store, provides direct access to a download page from where the app can be downloaded in a few seconds.
The app will provide an OTP to register mobile number after its successful installation. MobiKwik claims that the new development is compatible with devices running on Android 2.3 or above. This makes it a backward compatible option for users living in rural India.
Offline version also in pipeline
Gurgaon-based MobiKwik is additionally set to launch an offline version of its lite app. This would reach even those smartphone users who are among the next billion internet users and are yet to experience data on their devices.
“Soon, MobiKwik will work without any net connectivity, therefore addressing all the challenges being faced by masses in accessing wallet payments, be it language, connectivity or quality of smartphones,” Singh revealed.
Plans to be ‘largest source’
MobiKwik wallet currently serves more than 250,000 direct merchants and over 40 million users in India. Although it is yet to surpass the massive figure of Paytm’s 100 million users, the lite app launch would expand the MobiKwik user base in the coming months.
Earlier this month, MobiKwik claimed that the currency ban by the Narendra Modi-led government resulted in 40 percent growth for its app downloads. Going forward, the startup is aiming to hit 10 billion GMV in 2017 and become the “largest source of digital transactions” in the country.