In just 18 months after its launch, Microsoft has announced that it is retiring Skype Qik. The ephemeral messaging app emerged as a Snapchat alternative in October 2014.
Microsoft has confirmed through a blog post by the Skype team that Skype Qik app would be retired on March 24. The company is asking its users to save their special Qik messages before its shut down. Moreover, existing users will no longer be able to send or receive messages after the formal closure.
“In 2014, we launched Skype Qik, a mobile video messaging app to help share moments with groups of friends. Since then, we have learned that many of you are already doing these things in Skype, and as a result, we migrated some of Qik’s most used features into the Skype app you already know and love,” the Skype team writes in the blog post.
Skype Qik was launched to take on other ephemeral messaging apps such as Snapchat and Facebook’s Slingshot. The app offers filters as well as features to let users share their videos on social networks.
Although Skype Qik got some updates in the initial stage, Microsoft started moving its features to original Skype app last year. The Redmond giant added filters to Skype app to make it closer to Qik. And thus, it all resulted in the shutdown.
Closing down for second time
Interestingly, this isn’t the first time when Microsoft opted to discontinue Qik. It acquired video sharing website Qik for $150 million in 2011 and removed the original web-based chat service in April 2014.
The news about the retirement of Skype Qik surfaces months after Facebook discontinued its Slingshot app. Both the apps were originally designed to compete with Snapchat that has over seven billion daily video views.