Microsoft Lumia to officially take over Nokia’s Lumia brand

Microsoft Lumia to officially take over Nokia’s Lumia brand

Following some speculations, it is now official that Nokia’s Lumia will be rebranded to Microsoft Lumia. The transition will take some weeks or even some months but it will completely remove the Finnish brand from the future Windows Phone-based Lumia devices.

Microsoft chosen Conversations blog, which was earlier used by Nokia to make official announcements, to announce the new move on early Friday. The company confirms that Microsoft Lumia brand will soon take place on the new Lumia handsets but it will continue to sell and support the existing Nokia Lumia smartphones as well as continue the sale of Nokia-branded feature phones.

On announcing the transition, Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, said:

“Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia.”

The Redmond giant is in development to make the transition effected across all its devices, packaging and retail. The new brand will now be a part of the company’s family which already includes Xbox, Windows and Surface products and Skype, Office and Bing services.

Microsoft Lumia brand

This is how Microsoft Lumia brand will be available on future Lumia smartphones

“Microsoft continues to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. As I said, the Lumia promise that you’ve come to experience and love will remain. We will continue to honor customer warranties and provide world-class care services as before,” Tuula added.

The transition will of course not result any change in the feature phones as Microsoft holds a license for their sales under Nokia branding for ten years.

The company, however, provide some of its key services preloaded in the future entry-level mobile devices. This would give an enhance to its existing services through Nokia-branded feature phones.

In the first quarter of its fiscal 2015, Microsoft sold 9.3 million Nokia Lumia smartphones which exceeded its phone hardware revenue to $2.6 billion.

Microsoft acquired Nokia’s Devices and Services business in September last year and the transaction of $7.2 billion was completed earlier this year. Since the announcement of acquisition, the software company started working on the development of new Nokia Lumia smartphones to expand its Windows Phone ecosystem. The new brand would help in further expansion of that ecosystem.

Categories: Smartphones