Microsoft launches Windows Store for Business

Microsoft launches Windows Store for Business

At the ongoing Build 2015 conference, Microsoft has launched Windows Store for Business. This new app store will be available on Windows 10 to offer customise experience to various users.

“The new Windows Store will offer new business models and ways to monetise for all of our Windows developers, including subscriptions, affiliate referrals, an updated advertising SDK with support for video ads and install tracking,” Terry Myerson, Microsoft EVP of operating systems said at the conference.

Windows Store for Business is mainly designed for businesses and schools to let them customise Windows Store by highlighting apps from the public catalog that they want to make easily discoverable or recommend.

Windows Store for Business

Windows Store for Business

For an end-user, Myerson said that the experience is as same as that of the original Windows Store but these customisations help in providing a customise experience to employees or students.

Microsoft is set to add business payment methods to Windows Store for Business to support its developer community.

Windows Store for Business will be available to businesses and schools worldwide following the release of Windows 10. Developers will be notified on its new features in the coming future.

Apart from Windows Store for Business, Myerson revealed Microsoft is set to bring carrier billing to all Windows devices, including Windows PCs and Windows Phone smartphones. This new support will let users download paid apps using their carrier-billing.

Initially, the new carrier billing support will cover 90 mobile carriers. The number could be expanded following its success in the initial stage.

Categories: App News