Microsoft Edge browser to have Baidu.com as default homepage in China

Microsoft Edge browser to have Baidu.com as default homepage in China

Microsoft Edge browser with Windows 10 to come preloaded with Baidu.com as default homepage in China. The software giant has partnered with Baidu to deliver local browsing and search experiences for Chinese Windows 10 users.

Baidu is one of the most frequently internet gateways in China with over 600 million active users. This is the reason why Microsoft chose to offer the same internet gateway preloaded on its Edge web browser in the country.

Microsoft’s Yusuf Mehdi announced the new partnership on Wednesday through a blog post. Mehdi confirmed that the company is not permanently abandoning its Bing search engine and is set to provide Baidu just for Chinese users to offer them a localised web browsing experience.

“We remain deeply committed to delivering Bing around the world and we’re also committed to offering locally relevant experiences – like Baidu in China – to provide great Windows 10 experiences,” Mehdi said.

Microsoft Edge browser with Baidu.com default homepage will be available through “Windows 10 Express” distribution channel. The company has additionally revealed┬áthat Baidu will provide Universal Windows apps for search, video, cloud and maps for Windows 10.

Over 10 million devices in China are already claimed to have Windows 10 and companies like Tencent and Qihoo 360 are in development to deliver localise experience. Also, Xiaomi recently partnered with Microsoft to test Windows 10 on its Mi 4 flagship in the country.

The new development would encourage more users in the country to have Windows 10 as they’ll get localised Baidu client preloaded on their devices.

Categories: App News