Microsoft, Dell partner to expand Surface Pro’s reach in global markets

Microsoft, Dell partner to expand Surface Pro’s reach in global markets

Microsoft has announced its partnership with Dell to expand its Surface Pro’s reach in the global markets. Both the companies have jointly launched Surface Enterprise Initiative and are set to rollout Surface Pro tablets as well as Surface accessories in over 28 markets starting next year.

With the new partnership, Microsoft Surface Pro tablets and Surface accessories will now be available through Dell sales channels in North America. After the initial rollout in the US, the same offerings will be available in all the existing Surface commercial channel markets starting early next year. The PC maker will additionally include the option of Dell Services, including Dell Hardware Warranty for up to four years, ProSupport with Accidental Damage Service and Configuration and Deployment services to reach enterprise customers.

“We want to move people from needing, to choosing, to loving Windows and so do our partners,” said Satya Nadella, chief executive officer, Microsoft. “Our global enterprise customers have asked us to match the Surface Pro 3 and Windows 10 experience with enterprise-grade support and services – and our partnerships like this one with Dell will do just that.”

Microsoft Surface Pro 3

Microsoft Surface Pro 3

Although Dell is the first third-party OEM that will sell the Surface Pro tablets and accessories in the global markets, Microsoft is in plans to partner with companies like HP, Accenture and Avanade to add more enterprise customers. The company is certainly promoting the key Windows 10 enterprise capabilities that are set to be rolled out later this month to take on Apple iPad Pro that is rumoured to be unveiled later today.

“Windows 10 is off to a great start, and we’re ready to help make the transition to Windows 10 as easy as possible for all of our customers,” said Michael Dell, chairman and chief executive officer, Dell. “Together with Microsoft, we are giving our customers great products, including Surface, with the best sales, service and support in the world.”

Microsoft says that the new partnership “will make it easier for large enterprises to deploy Surface at scale”. This, however, somewhere shows that the company is aiming to make Surface a stronger competitor against the 12.5-inch iPad Pro.

It is worth noting that Surface Pro 3, which is the latest iteration in the Surface Pro lineup, is yet to be available in some of the major emerging markets such as India. But Dell, on the other hand, already has its Venue Pro 11 Pro and Venue 8 Pro enterprise tablets to gain in the emerging markets.

According to the data provided by a recent IDC report, Dell rose to number two in the worldwide tablet market with 14.4 percent market share. Microsoft, on the other hand, is still the leader in terms of software vendor in the tablet market.

Categories: Tablets