Micromax to launch 5 affordable 4G smartphones in India by year-end
Alongside announcing the Canvas Fire 4G, Micromax Informatics on Wednesday revealed that it is set to launch not just one or two but total five affordable 4G smartphones in India by the end of this year. All the five smartphones will be powered by MediaTek chipsets and will run on Android operating system.
CEO Vineet Taneja told the reporters at a MediaTek press event in New Delhi that Micromax is in development to launch three 4G smartphones this month, followed by five more by November. The company is aiming to enhance its affordable 4G smartphone sales by launching the new models before the Diwali festive season in the country.
Vineet said that the five new 4G smartphones will be priced under $90 (approximately Rs. 6,000). This certainly means that the new smartphones will carry entry-level specifications and will be designed to take on the 4G smartphone models by Chinese companies like Xiaomi and Lenovo.
Apart from the development to launch the five new affordable 4G smartphones, Micromax is in plans to launch its first MediaTek Helio X10 chipset featuring premium smartphone in India. This new smartphone is expected to be launched in the country sometime by the end of this year or in the beginning of the next year.
“We are looking at the sales of 130 million smartphones in the financial year 2016 and more than 400 million in the financial year 2020,” Vineet told the reporters at the event.
The Micromax Canvas Fire 4G is the company’s newest 4G LTE-enabled smartphone in India that would come with a price tag of under $100 (approximately Rs. 6,600). The smartphone is powered by a 64-bit MediaTek MT6735M chipset and features a 4.5-inch display. Further, it runs on Android 5.1 Lollipop operating system and sports a 5-megapixel rear camera sensor along with an LED flash and a 2-megapixel front camera sensor.
“India is the next 4G LTE smartphone battleground and key to MediaTek’s mission to power billions of devices globally,” Dr. Finbarr Moynihan, General Manager of International Sales, MediaTek, said in a press statement. “With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.”
According to a report by Strategy Analytics, India will overtake Japan to be the world’s third largest 4G LTE market by 2017. It will also surpass the US in the same year and will become the world’s second largest smartphone market, the report added.
Bharti Airtel is so far enjoying the monopoly in the field of 4G services in India. However, Vodafone is also set to rollout its 4G services in the country this December. Mukesh Ambani-owned Reliance Jio is also in development to start offering its 4G services across the country within the next three years.