In the race against Samsung and Sony, LG has announced that it is set to launch its first 8K Super UHD TV in the second-half of 2016. The new TV model will join the company’s new 4K TV lineup that will be showcased at the Consumer Electronics Show (CES) in Las Vegas starting this week.
LG’s 8K TV will come in massive 98-inch size and will feature a Super UHD IPS panel with high dynamic range (HDR) support. Although details about the price and availability of the new TV are yet to be revealed, it would give a tough competition to many offerings designed by Samsung and Sony in 2016.
Apart from the 8K TV, LG has expanded its existing IPS TV range by adding the 65-inch UH9500 and 86-inch UH9550 as well as Super UHD TV 65-inch UH8500 and 75-inch UH8550. The UH9500 and UH9550 will be available as the high-end IPS TV models in the market, with technologies like True Black Panel and Contrast Maximizer. In addition, the television sets will sport HDR Plus technology that enables display of 4K HDR content via HDR-compatible HDMI ports.
“We’re confident our newest HDR-enabled SUPER UHD TVs in 2016 will generate much excitement not in the industry, but also with consumers in general,” says Brian Kwon, President and CEO at LG’s Home Entertainment Company, in a press statement. “We are the only company with a dual strategy focused on both OLED and IPS TV technologies and this is proof that we are not prioritizing one display over the other.”
LG has been offering its ColorPrime Plus technology on the new IPS TV models that utilises a broadened color spectrum to magnifies the range of colors on the display panels. Also, the flagship models will come equipped with an SDR-to-HDR conversion engine that will transform any standard content into a near-HDR content.
The LG UH9500 and UH9550 will specifically come with “Billion Rich Colors” feature that is claimed to use the 10-bit panel and 10-bit processing power to render more than a billion possible colors. Further, LG has partnered with Harman/Kardon to integrate an all-new speaker system within the new TV models. The company has also upgraded its existing Magic Sound Tuning function to deliver an enhanced audio experience from the new range.
LG is not the only TV manufacturer that is set to disrupt the market with its new models. Last month, Samsung announced the integration of SmartThings technology into its new Smart TV models to offer an advanced Internet of Things (IoT) experience in 2016. Sony is also likely to launch its new TV models at the forthcoming CES with advanced features and an upgraded Android TV version.