Lenovo has recently launched a wide range of smartphones in India along with the renowned flagship K900. Now it appears that the Chinese manufacturer is set to take a step in the entry-level smartphones market in the country with a range of sub-Rs.5,000 smartphones.
According to a report by BusinessLine, Lenovo is expected to sell one million smartphones in India this year and the company is also planning to bring sub-Rs.5,000 smartphones in the market.
In an interview with the news source, Nick Reynolds, Executive Director, Worldwide Product Marketing, Lenovo has revealed the company’s plan and said;
“We are watching the space because we know there are people who are upgrading from feature phones to smartphones, and that is a big trend in emerging markets today.”
The report stated that Lenovo is planning to launch smartphones at various price points. The wider price range will help the Chinese concern in earning huge amount of shares from the Indian market at a short span of time. The company is already selling 60 different models in China and when the business also peaks up in the Indian market, the company will bring more smartphones.
Lenovo is taking Indian smartphones market as a challenge to compete some of the big players such as Samsung and Nokia which already captured a large share in the market. Lenovo India will invest good money in advertising and marketing to promote smartphones and tablets in the market.
For a presence in tier-II and tier-III cities, Lenovo will also expand its partnership with existing partners including Ingram, Advanced Computer and Redington. At the launch event, the company has also revealed that it is partnering HCL for the after sales service and support.