LeEco Le 1s overtakes Xiaomi’s Redmi Note 3 hype in India

LeEco Le 1s overtakes Xiaomi’s Redmi Note 3 hype in India

While Xiaomi was all set to launch the Redmi Note 3 in India, its homegrown competitor Letv has just brought the LeEco Le 1s to the country. This new launch witnessed many similarities with what the Beijing-based company did to attract Indian buyers in the past. Whether it’s fan-centric events, or online flash sale or some social media posts ahead the formal launch. Everything was just similar to the era that brought a drastic change to the Indian smartphone market. All this suggests there’s now a new competitor in town. A new competitor against the company that had a record of pleasing its consumers with some of the most catchy and affordable offerings in the recent past. And this is the Le 1s.

The Xiaomi Redmi Note 3 is coming to India in early February. Likewise, the LeEco Le 1s will go on flash sale starting February 2. Both the new smartphones are all set to be available online, perhaps through just one big channel — Flipkart.

It was Saturday afternoon when I received the LeEco Le 1s unit to cover an in-depth review. The moment I opened the box, I found a premium-looking metal build. This was on the very first glimpse was appeared to be quite similar to the Redmi Note 3 that I saw recently. But of course, the device was not the Note 3 and was the Le 1s.

LeEco Le 1s vs Xiaomi Redmi Note 3

LeEco Le 1s impresses at first glance with its premium, metal build

I showcased the Le 1s to some of my friends outside the media world to get their opinions. Most of them were quite pleased with the features and design it offers for a price tag of Rs. 11,000.

The Le 1s and Redmi Note 3 have several things similar. This is one of the reasons why some Indian media outlets already covered their comparison. It’s difficult to compare a thing with the other one that is yet to be launched in the market, though. Of course, I am not attempting to make a comparison here. But just want to highlight that how the arrival of the Le 1s could make difficulties for the Redmi Note 3, amid testing the performance of the former.

Both the new smartphones have metal build, as I mentioned earlier. Also, there is almost the same hardware. You’ll find a 5.5-inch 1080p IPS display, 64-bit MediaTek Helio X10 chipset, 13-megapixel primary camera sensor, 5-megapixel secondary camera sensor and 4G LTE support on both the smartphones. In addition, the two have fast, next-generation fingerprint sensors.

LeEco Le 1s or Redmi Note 3 in India

It’s now LeEco Le 1s vs Xiaomi Redmi Note 3 in India

On the contrary front, Xiaomi has a strong after sales service network in India, while Letv is a new entrant. But it’s already opened 555 service centres in the country. In addition, the company is set to offer exclusive content through ErosNow and YuppTV.

As LeEco Le 1s is about to be available and Xiaomi has not yet announced the Redmi Note 3 launch schedule, the hype of the upcoming smartphone is already affected to an extent. This could not only result in a negative impact on the Redmi Note 3 sales but could also bring Letv right against Xiaomi.

However, as an end consumer, you’ll now have not just one but two interesting smartphones to look out under Rs. 15,000 price bracket.

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Categories: Analysis