LeEco to invest over $10mn in setting up CDNs in India

LeEco to invest over $10mn in setting up CDNs in India

LeEco today announced that it is planning to invest over $10 million to set up its in-house Content Delivery Networks (CDNs) in ten cities across India. The new development is expected to be completed by the end of 2016.

The launch of new CDNs will enable content delivery capabilities for the Chinese company that entered the Indian market just early this year. These new capabilities will be available in linear channel, live events and video-on-demand (VOD) services that are set to be served through both mobile and TV sources.

LeEco CDNs India

LeEco CDNs to bring new content through its smartphones and smart TVs in India

“LeEco’s strategic vision in the cloud is unique when compared with competitors, not only in scale but also scope,” says Atul Jain, COO of smart electronics business, LeEco India, in a statement. “India will be the second market after China, to have content we provide. We plan to tie up with providers to deliver third-party content and are also evaluating producing LeEco’s own local content.”

Beijing-based LeEco predicts that content through its CDN infrastructure will reach out to nearly 10 million Indian users across some key cities like New Delhi, Mumbai and Bengaluru among others. Also, the in-house CDNs will be connected to the company’s existing 650 networks worldwide, using cloud connectivity.

The content that LeEco is planning to deliver through its infrastructure is likely to be exclusive to its smartphones and smart TV users. However, it is touted to be available “across every screen” in the future.

“Our ecosystem is aimed at reshaping the boundaries of media and with our ‘One Cloud’ approach we intend to deliver a premium content experience across every screen,” Jain adds.

Formally known as Letv, LeEco already has its partnership with Eros and YuppTV to offer some premium content on its recently launched Le 1s and Le Max. This will, however, be expanded with the new plan.

The company is also in development to integrate its proprietary transcoding solution, compression and clip slicing tools, video resource systems, content management system and streaming control central with the CDN cloud. This will help in providing an end-to-end core to support the new ecosystem in India.

In China, LeEco claimed to have more than 100,000 episodes of TV shows and over 5,000 copyrighted films. Moreover, the company has its production house called Le Vision Pictures (LeVP) and recently acquired Flower Film & TV to lead the local market.

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