Karbonn forays into mobile accessories segment in India

Karbonn forays into mobile accessories segment in India

Karbonn today announced the that it has launched Karbonn Mobile Accessories vertical to stepped into the mobile accessories business in India. The Indian vendor is set to bring a range of its power banks and screen guards in the initial stage that will go on sale in the country starting Wednesday.

On announcing the launch of its Mobile Accessories vertical, Shashin Devsare, Executive Director of Karbonn, said:

“The increasing mobile adoption in India has given an impetus to the demand for mobile accessories market which is burgeoning rapidly. Currently, the accessories market is dominated by grey market products which impact the functioning and efficiency of the device. The move towards expanding our product portfolio to include mobile accessories is aimed at offering the consumer the choice of technologically superior mobile auxiliaries which are affordable. We are highly optimistic about the growth of Karbonn’s accessories vertical and expect it to touch 100 crores by the end of FY 2015-2016.”

The range of mobile accessories majorly include Lithium-Polymer power banks available in three variants – 5,000mAh, 7,000mAh and 10,000mAh. These new power banks have touch input support and are fitted with “intelligent IC” to offer efficient load fluctuation management.

Karbonn’s 7,000mAh and 10,000mAh power banks feature dual charging ports to let users charge more than one mobile device at once. In addition, there are LED indicators to provide capacity status.

Especially the 10,000mAh power bank has a built-in LED torch and comes along with a TF card reader. It has a sleek LCD monitor to indicate power capacity.

Each of the new power banks will be available for purchase through Snapdeal with a starting price of Rs. 999.

Apart from power banks, Karbonn is additionally bringing screen guards under its ‘Ultra Clear’ brand. These screen guards are customised for Karbonn mobile devices and are designed to offer high-touch sensitivity as well as developed with a special anti-fingerprint coating.

The new range of screen guards will be available in the country through major retail stores and e-commerce portals.

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