Intel in development to bring low-cost tablets to India

Intel in development to bring low-cost tablets to India

As tablet market in India is widening with new models and versatile range of sizes, Intel is set to contribute in the expansion and has been working to bring low-cost tablets in the country. At a media briefing today in New Delhi, the chip maker has announced that it is in development with the OEMs to offer tablets for a price tag of as low as Rs. 10,000.

Intel tablets in India

Intel sets to provide low-cost tablets in India with partnering several OEMs

Intel has sharpen its focus on new mobile form factors like 2 in 1s and tablets to accelerate its growth in the country. The company said that almost all the major OEMs are developing their 2-in-1 devices, a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device. While the 2-in-1 devices are designed for high-end price segment, the company is working to offer options for low-end segment as well.

According to Sandeep Aurora, Director-Marketing and Market Development, Intel South Asia, said:

“There are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7 to 9 inch space here. We are working with our OEM partners to bring Intel-based tablets starting Rs10, 000. We are also being aggressive in customizing our solutions for the enterprises as well as manifesto driven state governments.”

The company estimates the overall tablet demand in Asia-Pacific and Japan will be swelled 32 per cent year-on-year in 2014. In particular, India, Indonesia, Japan and Australia will equate to 59 per cent of tablet demand.

Alongside outlining its strategies, Intel, at the event, showcased its Baytrail-M based Lenovo Ideapad Flex 10 Laptop and a few Baytrail-T based devices like the Asu Transformer Book T-100, Dell Venue Pro 8 tablet and the HP Omni10.

The company also talked about the upcoming 64-bit 2.13GHz Intel Atom processor Z3480 (Merrifield) and 64-bit Moorefield processor. Both the processors are designed for future mobile devices to provide faster performance and better battery life than the existing Atom processors.

Categories: Tablets