Instagram introduces carousel ads to serve multi-page campaigns on mobile devices
While ads are monetising its platform since 2013, Instagram has finally introduced “carousel” ads to serve multi-page campaigns on mobile devices. This new type of ads will enable marketers and advertisers to host sequenced stories on the image and video sharing platform.
Instagram says in a blog post that its newly introduced carousel ads will compel ways that “lead to meaningful results” for the businesses of advertisers through multiple images and clickable links.
The arrival of carousel ads does not mean that Instagram will no longer serve a sponsored photo or video that it started back in October 2013. But it would make more sense for the advertisers to host their ads with additional set of images to reach their target audience.
Carousel ads will have multiple images that users can view by swiping left and a link to a website will also be there to let advertisers get some organic traffic directly from Instagram. This is quite similar to News Feed ads that currently being served by Facebook on mobile devices.
The Facebook-owned company considers that carousel ads on its platform will bring the potential of multi-page print campaigns to mobile devices and will let advertisers demonstrate more of their products or services in a single ad. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look’. A car company might share an array of different features of a vehicle and provide a link to learn more about the new model.
Users who don’t have any interest on carousel ads served on their feed can simply scroll past them and only take a view on content shared by their following people.
Instagram says that the carousel ads format is currently available on a limited basis and in the coming weeks, these may be served in a large variety on the basis of people interest.
Carousel ads would help Instagram in expanding its ad revenue as they likely to encourage more advertisers to start use the image and video sharing platform for hosting their new promotional campaigns.