InFocus launches king size LED TVs with ‘Free demo at Home’ initiative

InFocus launches king size LED TVs with ‘Free demo at Home’ initiative

InFocus today stepped into the world of home entertainment with the launch of its king size LED TVs in India. The company has partnered with Snapdeal to sell its new LED TV models in the country with its first ‘Free demo at Home’ initiative.

The new range of InFocus LED TVs includes entry-level HD offerings as well as full-HD variants across 60-inch, 50-inch, 32-inch and 24-inch screen sizes. All the four models come with A+ grade Direct LED (DLED) backlit panels to deliver vibrant colors, deep black levels and better contrast ratio.

Apart from merely launching the LED TVs in the country, US-based InFocus has announced its ‘Free demo at Home’ initiative. Under this new offering, customers can experience the demonstration of the InFocus 50-inch full-HD TV at the convenience of their home or office location ahead of making the purchase.

“As gratitude to our growing customer base, we are excited to announce our new range of LED TVs for the Indian consumers,” says Sachin Thapar, country head, InFocus India, in a press statement.

InFocus LED TVs in India

InFocus LED TVs with HD and full-HD resolution display panels now in India

“We have used the best display panels in our LED TVs; which ensures that the viewing experience is at par with what any global player can offer, in this category. In fact, our 60-inch Full HD LED TV comes with Japan-Made Sharp panel, which is known for producing the best picture quality and is most reliable. This gives us the confidence to launch the TVs with first-of-its kind initiative- ‘Free demo at Home’ as I want customers to experience the unbeatable picture quality and viewing experience, before they even decide to purchase.”

The new InFocus TV models have Smart UV2A technology that eliminates light leakage through a special pixel structure. Also, there is 1080p true full-HD resolution on the 60-inch and 50-inch variants to enhance your watching experience.

All the four TV models have connectivity options like HDMI ports and USB 2.0 in addition to composite cable ports. These options let you watch movies or view photos directly from your smartphone or external hard drive.

The 60-inch model has a 10-bit color palette while its 50-inch counterpart comes with an 8-bit color palette. Both additionally have dynamic contrast and different picture modes with preset adjustments. For an enhanced audio, the TVs have sound mode settings such as music, movie and sports.

“We are excited to partner with Infocus to launch their LED TVs with a first of its kind initiative- ‘Free Demo at Home’,” says Tony Navin, SVP — Partnerships and Strategic Initiatives, Snapdeal, in a statement. “To enhance the purchase experience for our customers, we are piloting this home demo service across 18 key cities in India for the new 50-inch LED TV in partnership with Infocus.”

The InFocus 24-inch HD LED TV will be available for Rs. 9,999 and the 32-inch HD LED TV will come at Rs. 15,999, while the InFocus 50-inch full-HD LED TV will be available for Rs. 34,999 and the 60-inch LED TV will come at Rs. 69,999. All the models will be exclusively available for purchase through Snapdeal starting February 29.

In July last year, InFocus partnered with Taiwanese manufacturer Foxconn to start manufacturing its TV models in India. The company also showcased its initial lineup at an event to expand its presence in the country.

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