Idea Ultra with 5-inch display launched in India for Rs. 10,500

Idea Ultra with 5-inch display launched in India for Rs. 10,500

Indian Telecom operator Idea Cellular has launched its Ultra smartphone with featuring a 5-inch display. Idea Ultra reach the market with the price tag of Rs. 10,500 and it bundled with 3G plans designed by the operator.

Idea Ultra

Idea Ultra

On launching Idea Ultra smartphone, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said;

β€œThe true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives.”

Idea Ultra is the first smartphone in the company’s lineup with a 5-inch IPS display. The smartphone runs on Android 4.1.2 Jelly Bean operating system and powered by a 1.2GHz quad-core processor with 512MB of RAM and 4GB expandable internal storage. The smartphone has an 8-megapixel camera on the rear and a 0.3-megapixel camera is available on the front.

In terms of connectivity, the Ultra smartphone has Wi-FI 802.11 b/g/n, Bluetooth 2.0, A-GPS and a microUSB port. There is dual-SIM support with 3G+2G dual-standby technology. The smartphone packs with a 2000mAh battery which is claimed to provide enough battery juice for at least one day.

Idea Ultra will be available through all the retail and service outlets by Idea Cellular across major 3G markets, including Maharashtra, Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East and Haryana. As an introductory offer, Idea users who have purchased the Ultra smartphone across all major 3G markets can avail 3GB 3G access to Internet and Idea TV access for 3 months with a pack priced at Rs. 259 – Rs.261, as per the telecom circle.

Categories: Smartphones