Huawei has announced that it is aiming to achieve three times growth for its Honor series smartphones in India in 2016. The sub-brand reached the mark of nearly one million sales in 2015.
To expand the presence of Honor in the Indian market, Huawei has already collaborated with strategic e-business partners. The company recently launched the Honor Holly 2 Plus and Honor 5X as two of its newest affordable offerings under Rs. 15,000 price bracket. Moreover, it is expecting to hit 300 percent growth in sales of its Honor range in the country.
“With the ever-growing smartphone market, India is one of the most important oversea markets for Honor smartphones,” says George Zhao, president of Honor, in a statement. “Over the last 15 months, Honor in India has strived to come up with products which meet the unmet needs of the Indian customers by localised research and product development.”
Shenzhen-based Huawei launched its Honor brand in India in 2014 to counter Xiaomi and Lenovo. The brand was initially designed to offer new smartphone models through some online channels. But in June last year, the company partnered with Sangeetha Mobiles to start selling Honor smartphones offline in the country.
“From our extensive research and understanding of the Indian market, we found out that our target audience is looking at not just a price competitive nice phone but one that demonstrates best in class quality and a premium experience,” said Allen Wang, president of consumer business group, Huawei India.
Wang mentioned that his company “do field testing” before launching a device in the market. Further, he stated that there are plans to launch “at least one product each season” that will target various market segments, from the high-end to the entry-level market.
“In 2016, Honor is considering to form relationships and cooperation with FMCG and entertainment industries, promoting its influence and brand awareness in different consuming fields. In terms of e-business, Honor will strengthen its cooperation with Flipkart, Snapdeal and Amazon,” Wang added.
Honor brand clocked sales of more than 20 million smartphone models worldwide in 2014, accounting for a global revenue of $2.4 billion with a 24 times increase. In 2015, its global sales reached to the milestone of six billion units.
In addition to India, Huawei’s Honor currently has its presence in 73 global markets. The company is also planning to grow bigger with its debut in the US market earlier this year.