HTC to launch entry-level 4G smartphones in Q1 2015

HTC to launch entry-level 4G smartphones in Q1 2015

Alongside its rumoured One (M9) aka Hima flagship and A12 mid-range smartphone, HTC is set to enhance its product portfolio by launching entry-level 4G smartphones in the first quarter of 2015.

As reported by DigiTimes, HTC North Asia president Jack Tong revealed that the company expects its shipments to grow by a double-digit rate in the coming year. The addition of new entry-level smartphones with high-speed, 4G LTE support could help the company to reach its expectations.

Tong said that HTC has chosen Internet as the key behind its growth and online sales of its devices has already been resulted in achieving fair growth in its total sales. This suggests that the Taiwanese smartphone maker would adopt a sales model similar to the recently emerged smartphone companies like Xiaomi and OnePlus for selling its new entry-level smartphones.

Tong further said that HTC’s RE action camera has been getting strong sales record since its launch in early December and will likely to surpass 20,000 units by the end of this year.

There isn’t any details available so far about HTC’s upcoming entry-level smartphones. However, the reported presence of 4G LTE hints that the company would use previously announced Qualcomm Snapdragon 210 chipset under its new smartphones to offer affordable smartphone experience with high-speed data connectivity.

Earlier this year, HTC launched a handful of affordable smartphones in emerging markets such as India and China but none of them have 4G LTE support. The company had announced its Desire 510 as its cheapest 4G smartphone in August but it has not yet been launched in any of the two markets.

Categories: Smartphones