Hewlett Packard, commonly known as HP in the computers industry, is now reportedly plans to make a comeback in the smartphones market and also coming up with a new device to offer a ‘differentiated experience’ to the consumers. Yam Su Yin, HP Senior Director Consumer PC and Media Tablets Asia-Pacific has told PTI that the company is now focusing on all computing segments including tablet PCs, notebook PCs and all-in-ones (AIOs). Besides, Yin has also revealed the news agency that HP is also planning to reintroduce itself in the smartphones market as well.
On asking about the HP’s planning in smartphones segment by the news agency, Yam Su Yin said;
“The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”
It is quite interesting that recently Lenovo joins the smartphones market and now it is a turn for HP. Earlier Dell was also tried its chance in the smartphones market but later the company stepped back with some losses. HP introduced its interest in the smartphones market in the past with acquisition of Palm for $1.2 billion in April 2010. The smartphones and tablets were based on webOS which was failed to earn huge market shares.
Now as HP is taking a step back in the smartphones market, the company will have to face a tough competition from Apple and Samsung who are the two major players in the current market. Yin has revealed that HP will unveil a new smartphone which will offer a differentiated experience to the consumers. As Android is the king in today’s smartphones market, HP would also choose Android as the operating system in its upcoming smartphones.
However, there is no detail on the release schedule of smartphones by HP but the company is planning to introduce over 20 new products and services including notebook PCs, AIOs, printers and more by this September.