Google sets to launch sub-Rs. 4,000 Android One smartphones in India
Google is reportedly in plans to launch sub-Rs. 4,000 Android One smartphones in India. The initiative was originally launched back in September last year and recently got the Lava Pixel V1 as the first mid-range smartphone.
In an interview with Financial Times, Google India’s managing director Rajan Anandan revealed the company is set to relaunch its Android One initiative in the country with launching some new affordable smartphones. Rajan told the newspaper that the company is aiming to launch a sub-Rs. 4,000 smartphone in the country over the next few years.
Google announced Android One as its first initiative to bring affordable smartphones to emerging markets at its I/O developer conference last year. A few months after the announcement, the company launched the first three Android One smartphones in India with partnering Karbonn, Micromax and Spice.
The first three Android One smartphones were priced under Rs. 7,000. But Rajan’s interview suggests that the company would this time launch some highly affordable smartphones to take on the competition.
Rajan admitted that the first three Android One smartphones in the country had “not delivered to expectations” due to some supply chain issues. However, he says that the plans for a relaunch of Android One would be announced “in the next few weeks.”
Last month, Google partnered with Indian smartphone vendor Lava International to launch the Pixel V1. Rajan didn’t comment on the new launch but says that he wants to target the “sweet spot” for mass-adoption in the Indian smartphone market with launching new affordable Android one smartphones.
Unlike the first range of Android One smartphones, the Pixel V1 comes with an upgraded hardware that includes a 5.5-inch 720p display, 1.3GHz quad-core MediaTek processor, 2GB RAM, 32GB expandable storage, 13-megapixel rear camera and an 8-megapixel front camera. The smartphone runs on Android 5.1 Lollipop operating system out of the box and packs a 2,650mAh battery.
Apart from focusing on hardware, Rajan says that the search giant is ramping up a “very large-scale investment programme” to bring tens of millions of small businesses online in the country and to develop content for Indian users whose first languages is not English.