Google Search stops showing authorship in results

Google Search stops showing authorship in results

Google has taken a decision today to stop showing authorship in its search results. This decision would matter a lot to webmasters as Google Search will no longer display author information such as a link to the Google+ profile in results when users pass a query.

Google introduced authorship markup in June 2011 to provide webmasters a new feature for displaying author information right within search results. Since its release, Google several times tweaked and updated the markup to provide appropriate information in results.

However, the time has come when Google formally says good-bye to its own creation and has stopped showing authorship in its search results.

In a Google+ post, Google’s Webmaster Trends analyst John Mueller explained the closure of authorship information. Mueller said:

“We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Though the authorship information is no longer available within Google Search, users will still see Google+ posts from friends and pages in the main results and on the right-hand side when they are relevant to the query.

Mueller assures webmasters that “removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads”. In addition, rich snippets will still be shown in search results to provide information such as review ratings.

As Google Search will not show any authorship, webmasters can now remove rel=author markup from their respective websites. Plugins for content management systems (CMSs) such as WordPress and Joomla will soon also be updated with new codes to remove the markup.

Categories: Internet