Google said to launch next-gen Android One smartphone in India this month

Google said to launch next-gen Android One smartphone in India this month

Months after bringing the initial range of Android One smartphones, Google is now reportedly in development to launch a next-generation Android One smartphone in India. The new smartphone is said to be launched in the country as early as July 14.

According to a report by The Economic Times, citing an internal source, Google has tweaked its Android One plan, and is set to launch its version 2.0 first in India with partnering Lava International.

The first smartphone from the new Android One version is said to carry a price tag of Rs. 12,000. This suggests that Google has finally took a decision to offer Android One smartphones under mid-range price segment as the first-generation of Android One smartphones was priced at Rs. 6,399.

Android One

First-generation Android One smartphones

The new Android One smartphone is said to have an all-new hardware, especially designed by Lava to enhance user experience, and will run on the latest Android operating system out of the box. As far as the specifications are concerned, it features a 5-inch display and is powered by a MediaTek chipset along with 2GB of RAM.

The company could announce its partnership with Bharti Airtel, just as it did earlier, to bundle free data access. Moreover, it may have 4G connectivity on FDD and TDD LTE technologies to offer high-speed data access.

The launch event in India is reported to have the presence of top Google executives who are working on Android One since its announcement in June last year. Also, the source told the news publication that the company is in plans to spend about $10-15 million on marketing and promotion of the next-gen Android One in the country.

That being said, Google’s Android One appears to get a new face this year. The initiative was initially aimed to provide affordable smartphones “to as many people as possible”. But companies like Xiaomi and Micromax’s Yu brought their affordable offerings to take on the initiative and thus, the company finally made some changes to result profit in the coming future.

Google partnered with the three Indian vendors, namely Karbonn, Micromax and Spice, to kick-start Android One in India. However, SVP of Android Sundar Pichai at the company’s launch event had announced an expanded set of hardware partners for Android One that includes Acer, Alcatel Onetouch, Asus, HTC, Intex, Lava, Lenovo, Panasonic and Xolo as well as chipmaker Qualcomm.

Apart from the Indian market, Google has so far launched Android One smartphones in countries including Bangladesh, Nepal, Sri Lanka, Philippines and Turkey.

Categories: Smartphones