Google bolsters BYOD policy by announcing Android for Work programme

Google bolsters BYOD policy by announcing Android for Work programme

After showing some interest at its I/O 2014 conference last year, Google has finally announced Android for Work programme. The new programme is designed to bolster BYOD (Bring Your Own Device) policy in enterprises and businesses and will let employees get more from their existing and new Android devices.

Android for Work, in the view of Google’s Director of Product Management for Android and Chrome for Work Rajen Sheth, will provide businesses and their workers with the “choice of flexibility” at the time of their working hours and will provide an enhanced layer of security on Android platform.

“For many, these phones have become essential tools to help us complete important work tasks like checking email, editing documents, reviewing sales pipelines and approving deals,” Rajen said. “But for the majority of workers, smartphones and tablets are underutilized in the workplace. Their business and innovation potential remain largely untapped.”

Android for Work programme will work in four key technology components which include work profiles feature that available on Android 5.0 Lollipop, Android for Work designed for Android 4.0 (Ice Cream Sandwich) to Android 4.4 (KitKat) devices, Google Play for Work and productivity tools such as business apps for emails, contacts and calendar.

These technology components will jointly work in a way to empower Android platform with new security and management features that will overall encourage enterprises to start using Android devices. This means that the programme would make Android a competitive software against BlackBerry OS and Apple iOS, which are so far the most used mobile operating systems in workplaces.

Apart from announcing the Android for Work programme, Google revealed some of its partners which will help in expanding Android ecosystem towards workplaces. These partners include device makers such as Samsung, Sony, LG, Lenovo, HTC, Motorola, Huawei, Dell and HP and application developers like Salesforce, SAP, Adobe, Concur, Successfectors and Box.

Moreover, the search giant has additionally partnered with companies such as SAP, BlackBerry, Citrix Systems and MobileIron to integrate with their existing management investments and to create a single console across all devices.

Google acquired Divide in May last year to add BYOD solution in its Android operating system which apparently helped in the development of Android for Work programme.

Not only Google, companies like Samsung, LG and Apple are also quite keen to add new technologies to their mobile devices as well as software offerings to get enter into the fast-growing world of enterprises.

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