Flipkart ties up with Hero Cycles to exclusively launch new bicycle models
Flipkart today announced that it has tied up with Hero Cycles. The new partnership has brought the exclusive launch of three new Hero Cycles models in a new range with a starting price of Rs. 6,350.
In the new range, the Hero Mega Star 26-inch (18 Speed) is available with a price tag of Rs. 8,999, while the Hero Studd 26T (18 Speed) is available for Rs. 8,555 and the Studd 26T (Single Speed) for Rs. 6,350. The entire range is designed for everyday commute and is crafted to maneuver on bumpy roads and uneven terrains.
“Cycling in India is gaining importance once again across metros and tier 1 & 2 cities,” says Rishi Vasudev, VP — Fashion, Flipkart, in a press statement. “We have witnessed a renewed interest for cycles amongst our customers. We are excited to partner with Hero Cycles to introduce three new exclusive models under our sports segment. This partnership will help us cater to the eco-friendly and health-conscious shoppers on our platform.”
The Hero Mega Star 26-inch comes in black and yellow color combination and sports a 17.5-inch steel frame with a support for up to 750 lbs. It has a 26-inch suspension fork with 50mm stroke to offer control on bumpy terrains. Also, there is a Cotterless crankset with a crank length of 170mm, supported by a Revoshifter Shimano shifter.
The Hero Studd 26T (18 Speed), on the other hand, has a green and black color combination with an 18.7-inch steel frame that weighs 5.63 kilograms. The cycle features front and rear V-brakes and comes in a Single Speed variant with a red color option.
“With this association, we aim to leverage Flipkart’s access to the country’s largest customer base to address the needs of our customers at an affordable price,” says Rohit Sharma, chief communication officer, Hero Cycles.
The new range of Hero Cycles is now available for purchase through Flipkart. The online marketplace is also selling other Hero models.