In a move likely to make things difficult for Amazon, Flipkart and Microsoft today announced a strategic cloud partnership. The new development is touted to provide the “best online shopping service” to internet-powered Indian consumers.
The new announcement comes amid the latest India visit of Microsoft CEO Satya Nadella. “At Microsoft, we aim to empower every Indian and every Indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,” the 49-year-old executive said in a statement.
Flipkart’s partnership with Microsoft will expand the artificial intelligence (AI) layer on Azure cloud services and leverage developments such as Cortana Intelligence Suite and Power BI to optimise data for merchandising, advertising, marketing and customer service on the online marketplace. This would counter Amazon, which has its Amazon Web Services (AWS) as a strong competitor against Azure and India-focused Amazon.in ecommerce site.
“Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets will enable Flipkart to accelerate its digital transformation in ecommerce and deliver new customer experiences,” said Nadella.
Data centre upgrades
Alongside adding advancements, Flipkart is planning to upgrade its existing data centres with advanced cloud technologies through Microsoft Azure. The Bengaluru-headquartered company is reportedly also in development to establish new data centres with Azure services. The expansion in the infrastructure would help to maintain the ecommerce site during peak times including Big Billion Days.
“Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, ecommerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, group CEO and co-founder, Flipkart.
Flipkart is one of leading ecommerce players in India with a registered customer base of over 100 million. Launched in 2007, the online marketplace offers more than 80 million products across 80 plus categories and have over 100,000 registered sellers.