Flipkart has invested an undisclosed amount in parenting social network Tinystep. The new funding will be used by the Bengaluru-based startup to grow further in the community-driven social network space.
Tinystep, run by a 20-member team, works as a one-stop solution for parents in India where they can consult their issues with doctors as well as other parents. The startup offers its social network through an Android app. “We provide a vibrant platform for parents to come together, collaborate and help each other raise their children in the most effective manner,” says Suhail Abidi, founder, Tinystep, in a press statement.
“Tinystep is a vertical social network that connects people around the most fundamental human thing, life. Flipkart is helping us with the required guidance to continue our excelling growth.”
Launched in September 2015, Tinystep is already claimed to be used by over 10,000 parents. It provides information on parenting and childcare topics and allows parents to get in touch with other parents through group chats. Also, it enables them to receive vaccination reminders and track their child growth online.
“The child care industry holds massive potential and Tinystep being a community driven product is definitely going in the right direction towards dominating it,” said Nishant Verman, head of Corporate Development division, Flipkart.
Flipkart has so far raised over $3 billion from some international investors. That investment has been used not only for its expansion in the Indian e-commerce market but also to uplift entrepreneurs in the emerging startup spaces in the country.
Last week, media-tech startup ZAPR had raised an undisclosed amount in a funding round led by Flipkart. That round was also participated by music streaming service Saavn, smartphone vendor Micromax and Mu Sigma co-founders.
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