Flipkart insights reveal unusual Valentine’s Day gifting trends among Indians
Flipkart today released its insights that reveal some quirky, unusual Valentine’s Day gifting trends among Indian consumers. The e-commerce company is selling several products at discount during this valentine’s season and is offering some exclusive deals to take on the competition.
Somewhat away from the usual gifting options, Flipkart insights show that gadgets and personalised accessories are among the categories that consumers prefer more this time.
Polaroid Cube camera models, which come in attractive red, white and black color options, have been the top-selling item on Flipkart. The company mentions that action camera range has become an interesting and niche category on its website and has seen a significant jump of three times in sales in the last couple of months.
After Polaroid Cube and other action camera models, the Moto 360 (2nd Gen) smartwatch in Rose Gold color option has emerged as one of the hot selling items this month. Game consoles have seen eight times growth in the last one month and options including some Sony’s PlayStation and Microsoft’s Xbox models have been popular among most of the buyers. Likewise, games such as Fallout 4 and Grand Theft Auto V have now been a popular choice.
Besides, Flipkart notes that smart fitness bands, coffee makers, hi-end headphones, Bluetooth speakers and some men’s grooming items have been turned into top-picked products for this valentine’s season. Especially Bluetooth-enabled speakers on the online marketplace have received three times growth among the Valentine’s Day buyers.