Flipkart has surpassed the mark of 75 million registered users. The new claim has made the Bengaluru-based company the first online retail marketplace to reach the new milestone in a single country after the US and China.
With over 75 million users, Flipkart’s customer base stands at more than 60 percent of the total wireless and wireline broadband connections in India. The figures released by TRAI in March 2016 show that there are around 121 million broadband connections in the country.
Furthermore, the new achievement is also touted as a “reaffirmation of the surging confidence” of Indian users in online shopping. Flipkart says that over 50 percent of its traffic comes from non-metro regions and the “fastest rise in terms of customer growth” is from tier 2 and tier 3 cities.
The new announcement comes weeks after Flipkart became the first Indian app to have crossed the record of 50 million “installs” on Google Play Store.
According to the February 2016 report by Morgan Stanley, the number of online shoppers in India stands at 50 million where Flipkart dominates with 45 percent of market share. A recent Assocham-PwC report, on the other hand, shows that 55 million people purchased using an online channel in the country in 2015.
Launched in October 2007, Flipkart is one of the largest e-commerce companies in the country. It has a catalogue of more than 30 million products across over 70 categories that majorly include smartphones, books, media and consumer electronic goods.
Flipkart offers services like In-a-Day Guarantee and Same-Day Guarantee to compete against Amazon and Snapdeal. It also has exclusive partnerships with companies like Viacom 18 and Pitti Immagine to reach a large number of customers in the country.