Facebook has officially launched Instant Articles in India. The new feature was previously limited to the US and Europe.
With an aim to deliver news content directly from the News Feed, Facebook’s Instant Articles are accessible on Android and iOS devices and are claimed to deliver 10 times faster experience than any traditional news site. Mainstream news publications like The New York Times, National Geographic, BuzzFeed, The Guardian, BBC News and Spiegel were among the initial Facebook partners for Instant Articles.
The social networking giant has now expanded its partnerships with adding The Indian Express, India Today, Aaj Tak and The Hindustan Times as four of its new partners. In addition, it has partnered with The Quint to deliver digital content right from the news site that former Network 18 owner Raghav Bahl had launched earlier this year.
“We quickly saw that this was going to lift the user experience to an altogether different level. So when Facebook reached out, they had us at hello. We fast-tracked the implementation and had The Quint’s Instant Articles (test) out in a few weeks. We’re still fine tuning the experience, but we’re very happy with the results so far,” Ritu Kapur, CEO, The Quint, said in a press statement.
Instant Articles on Facebook provides multimedia content like video and pictures and graphics in addition to text. Also, these can provide interactive maps and some audio captions to offer a full-fledged news delivering platforms to the partner publishers.
To deliver an even advanced experience of news reading, Facebook recently launched Notify news app in a handful of developed regions. The app is based on the same technology that Instant Articles uses but comes as a standalone app on iOS devices.
Menlo Park, California-headquartered Facebook has more than 130 million active users in India and over 90 percent of the total users access the social network using their mobile devices. This gives a reason to the company to launch its new feature in months after its debut in the US.