Facebook is all set to provide free or discounted data access for Facebook messaging service and the social giant has recently announced their plan of providing the same promotional offer of free or discounted data access in several regions including India. The social giant has been in partnership with more than 18 operators in 14 countries to provide the promotional offer. In India, Airtel and Reliance Communication (RCom) has join their hands with Facebook to provide discounted data access for Facebook messaging.
In other regions, operators committed to provide special pricing for Facebook messaging include TMN in Portugal, Three in Ireland, Vivacom in Bulgaria, Backcell in Azerbaydzhan, Indosat, Smartfren, AXIS and XL Axiata in Indonesia, SMART in Philippines, DiGi in Malaysia, DTAC in Thailand, Viva in Bahrain, STC in Saudi Arabia, Oi in Brazil, Etisalat in Egypt and Tre in Italy.
The promotional offer is in pipeline yet and it aims to provide free or discounted data access on Facebook Messenger for Android, Messenger for iOS and Facebook for Every Phone (now with chat feature). According to the social networking site, the promotional offer will be available in the coming months and all the subscribers on the partnered operators can avail this offer to enjoy messaging within the social network.
Facebook messaging service is one of the renowned messaging service globally, according to the statement by the social giant, ‘there are three out of every four people on Facebook send a message on the platform each month, making messaging one of the most popular activities on Facebook’.
By introducing the promotional offer, Facebook is taking a step ahead in the world of instant messaging service as well. Though on the other side, services including Viber, Nimbuzz, WhatsApp and other are the major players in the instant messaging area but partnering with operators for providing free or discounted data access will of course helps Facebook in getting more attraction from the public.