In order to reach the top in the Indian smartphone market, Micromax has announced the appointment of former Samsung India mobile and IT division head Vineet Taneja as its new CEO. The new move would help the Indian vendor to gain success in the market and will make the competition tougher for Samsung to still be the market leader.
On announcing the appointment of Taneja, Rahul Sharma, Co-founder, Micromax, said,
“Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”
Taneja will look after the sales and marketing strategies of Micromax. Additionally, the company said in a press statement that he will focus on consolidating its strong presence in the market, driving global partnerships and strategic alliances while strengthening the internal organisational capabilities.
Commenting on the appointment, Taneja, said,
“Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”
With over 25 years of experience, Taneja worked with popular consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. Taneja holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.
Micromax’s former CEO Deepak Mehrotra left his position in October last year and in the interim, Sharma was managing the affairs. On the other side, Taneja had reportedly resigned from Samsung India due to pressure from the company’s headquarters in Seoul, South Korea for maintaining the sales target in the Indian market.